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OKAN USTA

EXECUTIVE CREATIVE DIRECTOR

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IBM Think Posters

Every year IBM earns more patents than any other company. While the innovations and achievement are spectacular, the patent documents themselves are aesthetically underwhelming. To honor IBM’s 20-year winning streak we showcased the record in a manner worthy of the achievement—translating intellectual property into works of art. Awards: Cannes Bronze Lion, Silver Clio, 3 One Show Merits, LIA Bronze.

TEDx New York

Key visual and poster design for TEDx New York event: Grand, Central. Winner of 2016 Graphis Poster Annual.

Atelier Calendar

Brief: To promote a small beauty agency in a way that keeps the agency top of mind with clients all year round. 

Solution: Create a new years holiday mailing that's more than just a greeting card, but a handy desktop calendar. one that utilizes the shape of iconic beauty and fashion objects to illustrate the names of each month, and inspires clients to display and use it.

Identity Design

Various identity design work I've done over the years.

Handvetica

A hand lettering font based on Helvetica. But instead of going from light to bold in weights, it varies in its loyalty to the original that was designed in 1954. I designed this in 2005. Here are several posters I designed to promote each individual style.

Helvetica Tight
Helvetica Sketch
Helvetica Esquisse
Helvetica Lost
Helvetica Lost Regular

IBM Think Quotes

Rosie's Type

Atelier Trend Reports

Aluxe Fashion Blog

Miscellaneous Design

IBM Think Posters

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TEDx New York

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Atelier Calendar

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Identity Design

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Handvetica

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Miscellaneous Design

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