OKAN USTA
CREATIVE DIRECTOR
Awards & Recognition: D&AD Yellow Pencil, One Show Gold, Cannes Silver Lion, Google Creative Sandbox, The FWA Mobile of the Day
The key to success for Datagrams was sharing them with fans in as close to real time as possible. To do this, animators, designers and writers were stationed at the US Open. After generating an animation with a unique design, color and music for every set, the team could post it to Instagram less than a minute after each set ended.